George Knapp presided over the 7th annual JFK Special, featuring three acclaimed Kennedy assassination researchers. He was joined by award-winning journalist Jim Marrs along with TV producer and critic John Barbour in the first half of the program, as well as conspiracy expert Kenn Thomas in the latter half of the show. "It only seems controversial," Marrs said of the Kennedy assassination, because there is a such a glaring difference of opinion between those who believe the government's version of events and "those who have actually studied the case."

Barbour and Marrs cited a myriad of suspicious elements involving the Kennedy assassination, such as the FBI's handling of evidence following the murder and issues with the veracity of the gunpowder tests administered to Lee Harvey Oswald. Barbour noted that the spent shell casings, allegedly from the shooting, were found sitting on the book depository's 6th floor windowsill, "one inch apart and facing the street." An amused Marrs observed that such a scenario would be impossible because, when discharging a spent shell from that type of gun, "it flings it over your right shoulder."

They also discussed the nature of the enduring mystery surrounding the murder of Kennedy. Marrs explained that much of the confusion about the event has been created on purpose. "The cover-up has been based on obfuscation," he observed, noting that all the various suspects and factions blamed for the assassination only serve to make the case harder to truly solve. "All the facts were there, they were just never investigated," Barbour concurred. Ultimately, Marrs mused, the true story of what happened on that day in Dallas will never be "officially" known because it is simply too troubling to be revealed by the government.

In the second half of the program, Kenn Thomas focused on the connection between the JFK assassination and infamous esoteric figure Fred Crisman. Thomas detailed how the enigmatic Crisman was named as the prime suspect for being the Grassy Knoll shooter by two independent sources, one of which was prosecutor Jim Garrison. Potentially placing him at the scene of the crime, Thomas said, is the "three tramps" photo where the character known as "Frenchie" is a "spitting image of Crisman." Thomas also addressed various theories which tied JFK's murder to mind control, UFOs, and even Nazi scientists imported via Project Paperclip.