Joel Barker was the first person to popularize the concept of paradigm shifts for the corporate world. He began his work in 1975 after spending a year on fellowship meeting and working with visionary thinkers in both North America and Europe.He discovered that the concept of paradigms, which at that time was sequestered within the scientific discussion, could explain revolutionary change in all areas of human endeavor. By 1985, he had built the case and corporations and nations were seeking his advice.
In 1980, in addition to his work on paradigms, he began to focus on a second crucial component for organizations and individuals: the importance of vision.ler and has also been translated into more than a dozen languages.His book on paradigms, Future Edge, published in 1992, was listed as one of the most influential business books of that year by the prestigious Library Journal. It has been used for more than a decade.Joel Barker has worked with organizations, both for profit and not for profit, all over the world as well as with nations, including Singapore, Venezuela, Canada, Mexico and Peru.