Brian Reisinger grew up on a family farm in Sauk County, Wisconsin, and lives to tell the hidden stories of rural America. A columnist and consultant, Reisinger worked with his father from the time he could walk, before entering the worlds of business journalism and public policy. He has been published by USA Today, Newsweek, Yahoo News, the Milwaukee Journal Sentinel/USA Today Network, PBS/Wisconsin Public Radio’s “Wisconsin Life,” and many other news, policy, outdoor, and cultural publications. Land Rich, Cash Poor is his first book.