Jim Blascovich is Professor of Psychological and Brain Sciences and Co-Director of the Research Center for Virtual Environments and Behavior which he co-founded with Jack Loomis, a perceptual scientist at UCSB in 1997. He held academic positions at the University of Nevada, Marquette University and SUNY at Buffalo before coming to UCSB in 1995. He is currently (2010-2011) a Visiting Scholar at the Center for Advanced Study in the Behavioral Sciences at Stanford. Jim is a past President of both the Society for Personality and Social Psychology and the Society of Experimental Social Psychology. He is a Member of the Academy of Behavioral Medicine Research, a Charter Fellow of the American Psychological Society, and a Fellow of the American Psychological Association. His research has been continuously funded by the National Science Foundation for more than 20 years and has been supported by the National Institutes of Health, the Army Research Laboratory, and other agencies. He has over 140 publications including 4 books.