The incredibly popular, violent horror films of recent decades, such as Texas Chainsaw Massacre, Friday The 13th, and A Nightmare on Elm Street, owe much of their existence to the undisputed Godfather of Gore - Herschell Gordon Lewis. In 1963 Lewis, with his monumental splatter movie Blood Feast, single-handedly changed the face of horror cinema forever.
Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency with clients throughout the world, now renamed as a division of the advertising holding company Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually. He is arguably the best-known direct response writer and consultant in the United States.