From 1967, Gregory Sams was pioneering natural foods in the UK, in partnership with his brother Craig. He opened Seed macrobiotic restaurant in Paddington at the age of 19, Ceres grain store in the Portobello Road soon after, then Harmony Foods (now Whole Earth Foods) in 1970, as well as being closely involved with Harmony Magazine and Seed, the Journal of Organic Living. He conceived and launched the original VegeBurger in 1982, built it up for six years.
In 1998 Greg moved out of food and into fractals, founding Strange Attractions - the world's only shop dedicated to chaos theory (London 1990). Trading as chaOs worKs, he went on to produce and license fractal images worldwide on everything from posters to book covers to fashion fabrics. Gregory spent the first seven years of the next millennium writing Sun of gOd, in which, as he puts it, the biggest elephant-in-the-room that you could ever imagine is unveiled.