Benjamin Baruch is a professional financial advisor, author, and public speaker. He described his work in the investment industry and his revelations about the future of the market that he said came from a divine source. In 1996, Baruch said this source told him to "sell everything" because "we were in trouble."

The voice he identified as God revealed details to him about the future of America, its allies, its enemies, and future world wars, and that the "final judgment" would start in the U.S. with concentration camps and a nuclear war.

Baruch also described the US government’s financial statistics as a "sleight of hand." In the last hour, he answered questions from listeners. The first hour featured news and Open Lines.